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Get More Google Reviews on Autopilot, Within the Rules

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Ask every customer for a review automatically and reply to each one in seconds. Wording that complies with Google and FTC rules is included.

Last verified · For HVAC, Plumbing, Electrical, Roofing · 6 steps

The short answerGet your Google review link from your Business Profile, set your field service software or review tool to text it to every customer when a job is marked complete, and use AI to help draft replies to each review. Ask everyone, not just happy customers. Don't offer incentives for reviews and don't filter out unhappy customers. Google's policies and the FTC's 2024 review rule both restrict those practices.
  • Time1 hour
  • CostFree with built-in features; dedicated review tools are paid (check pricing)
  • DifficultyEasy

You'll need: Owner or manager access to your Google Business Profile, plus field service software or a texting tool

In your Google Business Profile, find the option to ask for reviews or share a review form, and copy the short link. Google’s help page explains where to find it. Test the link in a private browser window.

Step 2: Pick the trigger

The best trigger is job marked complete (or invoice paid) in your field service software. Most major platforms have built-in review requests or integrations, which you can find in their settings or on their pricing pages. affiliate link placeholder Without software, you can send a saved text template manually at the end of each job.

Timing: the same day, ideally within a couple of hours of finishing the job.

Step 3: Write a compliant request

Hi [First name], thanks for choosing [Company] today. [Tech name] appreciated working with you. If you have a minute, would you share how it went on Google? [link]  Your honest feedback helps us improve. Reply STOP to opt out.

Rules: send it to every customer, offer no reward, and don’t say “5-star.” Ask for an honest review.

Step 4: Turn on the automation

Set it to send once, with an optional single reminder 2-3 days later, and exclude customers who’ve already reviewed if your tool can tell. Send a test to yourself first.

Step 5: Reply to every review with AI help

Use this prompt and leave out private details:

Draft a reply to this Google review for [Company], a [trade] contractor. Under 60 words, warm, specific to what they mentioned, no customer personal info, no promises about pricing. If the review is negative, apologize without admitting fault on specifics, and invite them to call [manager name] at the office.
Review: "[paste]"

Edit before posting. Reply to negative reviews within a day or two and take the details offline.

Step 6: Track monthly

Track requests sent, new reviews, and your average rating each month. If reviews per request are low, shorten the message or send it sooner.

FAQ

Can I give a discount for a review?

Google's policies prohibit offering incentives for reviews, and the FTC rule bans buying reviews conditioned on being positive or negative. Don't offer incentives.

Can I send unhappy customers to a private feedback form instead?

Filtering who gets asked based on sentiment ('review gating') conflicts with Google's policy and can raise FTC issues around review suppression. Ask everyone the same way. You can still call unhappy customers to fix the problem.

Can AI write reviews for customers?

No. Fake or AI-generated reviews that don't reflect a real customer's experience are banned under the FTC rule. Use AI only to draft your replies.

Sources

Checked 2026-10-14. Vendor pricing and terms change, so confirm on the vendor's page before you buy.

Links marked "affiliate link placeholder" may become affiliate links. See our affiliate disclosure. General information, not legal or tax advice.