Get the free script packFree scripts

Turn Job Photos into a Week of Posts in 20 Minutes

Free: 12 missed-call text-back scripts, ready to paste.

Free · Unsubscribe anytime · Preview the PDF

Your techs already take before-and-after photos. Here's how AI turns them into Google and social posts every week.

Last verified · For HVAC, Plumbing, Electrical, Roofing · 6 steps

The short answerHave techs take before-and-after photos on every interesting job and save them to one shared folder. Once a week, pick 3 to 5, upload them to an AI chat tool with a short note on each job, and have it draft captions. Then post to your Google Business Profile and social pages yourself or with a free scheduler. Get permission and keep customer addresses and faces out of the photos.
  • Time30 min setup, ~20 min/week
  • CostFree to low cost (AI chat tool + native schedulers)
  • DifficultyEasy

You'll need: A shared photo folder (or photos in your field service software), an AI chat tool that accepts images, and access to your Google Business Profile and social accounts

Step 1: Set a photo rule for techs

Use one simple rule: “On any job that’s bigger than routine or looks impressive, take one before and one after from the same angle.” Keep faces, addresses, and plates out of frame.

Step 2: Create one shared folder

Use a shared Google Drive or iCloud folder, or the photo attachments in your field service software. Name files like 2026-10-14_water-heater_after.jpg so they’re easy to find.

Step 3: Batch-caption with AI weekly

Upload 3 to 5 photos and paste:

You write social posts for [Company], a [trade] contractor in [city/region].
For each photo, write:
1) A Google Business Profile update (under 750 characters, plain, helpful, ends with "Call [phone] or book at [URL]")
2) A Facebook/Instagram caption (under 60 words, friendly, 2-3 relevant hashtags)
Facts per photo: [e.g., "Photo 1-2: replaced 40-gal water heater, old one leaking at base, installed expansion tank, same-day"]
Only use the facts I give. No prices, no customer names, no exact addresses.

Step 4: Post to Google Business Profile

In your Business Profile, add an update with the photo and the caption. Google’s help page covers post types and content rules.

Step 5: Schedule social posts

Meta Business Suite can schedule Facebook and Instagram posts for free. Spread them across the week.

Step 6: Check what gets engagement

Once a month, see which posts got calls, messages, or engagement. Usually before-and-after shots and “here’s what we found” posts do best, but go by your own results.

FAQ

Do I need customer permission to post photos?

Get it, and add a line in your service agreement or ask at the job. Avoid house numbers, license plates, faces, and anything identifying unless the customer agreed.

Can AI generate fake 'job' images?

Don't present AI-generated images as your real work. That's misleading advertising. Use real photos.

Does posting on Google Business Profile help?

Google lets businesses publish updates and photos on their profile. It keeps the profile current for people who find you. Google doesn't publish a ranking formula, so treat any claimed ranking boost with caution.

Sources

Checked 2026-10-14. Vendor pricing and terms change, so confirm on the vendor's page before you buy.

Links marked "affiliate link placeholder" may become affiliate links. See our affiliate disclosure. General information, not legal or tax advice.